Demographics

Downtown Stockton

The newspaper is written by/for bilingual, bicultural Latinos for Latinos in business, community and civic organizations, students and faculty as well as other professionals from San Joaquin, Stanislaus and Sacramento Counties.

The annual income level of our readership is $30,000 to $100,000.

The age range reflects our target of readers between the ages of 18 to 65.

We have a distribution of more than 40,000 between Northern California and the Central Valley.  Latino Times is distributed to 450 drop off locations

Free subscriptions are offered.  Our mailing circulation is at 4,000 and over 15,000 via email.

San Joaquin County offers a unique blend of rural and urban qualities. Located at the heart of California’s rich San Joaquin Valley just east of the San Francisco Bay Area and south of Sacramento, San Joaquin County is positioned for significant economic expansion with an active inland port, County regional airport, several major freeways, and an expanding commuter and freight rail system. It is within a reasonable freeway commute from Modesto, the East Bay, Manteca, Lodi, Sacramento, and the Mother Lode. More than 75 languages are spoken within this culturally and ethnic diverse region. Suburban and rural housing opportunities are plentiful. The median home price in Stockton is $330,000. The climate consists of mild, snowfree winters and warm, dry summers that are offset by cool evening breezes from the Pacific Ocean

San Joaquin County
Population…………………………. 632,760
Occupied Dwellings……………… 192,057
Jobs………………………………… 228,300
Average Hourly Wage……………. $19.70
Square Miles……………………….. 1,426
Median Age………………………. 29.4

Economic Indicators             2002        2003
Taxable Sales…………………….$7,306M     $7,746M
Housing Unit Permits……………..6,280         6,952
Cash FarmReceipts……………..$1,354M     $1,495M

Pop. and Growth                   1990             2000         2010
San Joaquin County………… 480,628        564,539      676,777
Stockton………………………. 210,943        250,576      304,105
Escalon……………………….. 4,437            5,825           9,109
Lathrop……………………….. 6,841             9,975          17,886
Lodi…………………………… 51,874            57,900        71,014
Manteca……………………… 40,773            49,500        84,362
Ripon…………………………. 7455               10,400        13,717
Tracy…………………………. 33,558             54,200        96,270
Unincorporated……………… 124,747          131,400       222,852