Big Valley Ford Lincoln has launched an initiative to support local Latino college students in celebration of National Hispanic Heritage Month. For the effort, the Stockton car dealership has teamed up with Entravision Communications Corporation, a media company that serves Latino audiences and communities.
Big Valley Ford Lincoln will award $6,000 in scholarships over the next year to Latino students attending San Joaquin Delta College. The initiative, known as the SUENOS Scholarship Fund, will help up to a dozen students from San Joaquin County pay for their college education.
“It’s a program to emphasize education,” said Steve Kubitz, General Manager of Big Valley Ford Lincoln. “I’m a firm believer that education opens up doors for all people.”
Each month a student will receive a $500 scholarship from Big Valley from the fund. Big Valley has partnered with Entravision Communications Corporation to help spread the word about the scholarship and encourage youth to pursue higher education.
The name of the award winner will be announced by the Entravision’s Party Cartel team on LaTricolor 100.9 FM in Stockton and Modesto and through social media. The first scholarship winner was announced earlier this month on the station’s College Hour program.
“We are thrilled to be working with Big Valley Ford Lincoln on this great scholarship program for local Latino students,” said Lisa Vela, SVP Integrated Marketing Solutions for Entravision Central Valley, Stockton and Modesto. “Our collaboration on this opportunity encourages our local radio programs to interact directly with our vibrant audience in an effective and fresh way, and demonstrates Entravision’s commitment to supporting Latino youth on a local and national level by leveraging our integrated media platforms.”
Latinos make up nearly 40 percent of Big Valley’s clientele, said Kubitz. The dealership also has a number of Latino employees who make up a diverse staff that also includes African-Americans, Caucasian and Asian Americans. The staff is reflective of the local community it serves, he noted.
Located at 3282 Auto Center Circle, Big Valley offers an array of new and pre-owned vehicles. Known for its excellent service, the dealership is a seven-time President’s Award winner.
The scholarship is just one of numerous efforts by Big Valley to give back to the community, Kubitz said. Other efforts include supporting local youth sports and the March of Dimes foundation, which helps ensure mothers have full-term pregnancies and healthy babies.
“We do things for all segments of the population,” Kubitz said. “We want to be part of the community, and we have been for years.”
Latino students attending San Joaquin Delta College are encouraged to apply for the Big Valley scholarship. To learn more or apply for the scholarship visit www.tricolor1009.com/promocion/suenos.