August 23, 2012 (Glendale, CA) – Everyone loves pancakes, and no one knows better than breakfast icon IHOP that great tasting syrup makes for great tasting pancakes. This is why IHOP® has announced the launch of new IHOP at HOME® Syrups, a full line of syrups that could only come from IHOP, featuring Original, Lite, Sugar Free, as well as signature Rooty Tooty Fresh ‘N Fruity® Strawberry, and Rooty Tooty Fresh ‘N Fruity Blueberry.
“The launch of our new IHOP at HOME Syrups marks another phase in our strategy to further bring IHOP awareness to consumers,” said Natalia Franco, IHOP’s senior vice president, marketing. “The best way to experience IHOP is at one of our restaurants; with our new IHOP at HOME Syrups, we’re bringing our unique flavors to guests who wish to enjoy the IHOP experience in between their visits to our restaurants.”
Starting today, the new lineup of IHOP at HOME syrups can be found in the syrup aisle at retail, mass merchandisers and grocery outlets nationwide. IHOP at HOME syrups are not available at IHOP restaurants.
“We feel extremely privileged to be partnering with IHOP to introduce IHOP at HOME Syrups, the most exciting new product to enter the syrup category in years,” said Daniel Werther, CEO of Sorbee International, LLC, which holds the licensing rights to produce and distribute IHOP at HOME Syrups. “Consumers love the IHOP brand and these new syrups deliver a combination of taste, quality and variety that is second to none.”